Der Growth Leadership Blog ist eine Publikation, die anwendbares Wissen aus der Welt des Growth Marketing für Marketing-Expertinnen und Manager zugänglich macht
Most founders and marketing teams miss to adapt their growth activities to the stage of the company. In his essay, Casey Winters explains why this mistake is so common and what to do about it.
A comically narrow audience to maximize growth is counter-intuitive for most people. The thinking usually goes, "the more people that try the product, the better the chance for growth." However...
Having grappled with budgeting myself for years, I found the following two simple approaches shared by two CMOs of international startups very helpful.
You might have recognized the sudden surge in podcasting, personal newsletters and live video over the past couple of months. But the trend of “monetizing individuality” has been going on for quite some time now...
So much of the content that I see out there is written with the sole intent of getting more people to your website. It's SEO optimized and brings in a ton of traffic. But is that traffic part of your target group?
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". But what if there's another way?
As marketing leaders today we wear a dozen hats and are expected to be scientists (research, analytics, and running experiments), artists (writing, content and design) and managers (stakeholder management, leadership and business
To me, leadership feels like it should be mostly about building teams, building communities, and rallying folks together. You don’t need to be the smartest person in the room, but you need to be the voice that people follow.
A comically narrow audience to maximize growth is counter-intuitive for most people. The thinking usually goes, "the more people that try the product, the better the chance for growth." However...
First part of a series on positioning. Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at positioning, we fail at marketing and sales...
No matter if you are selling to businesses or directly to consumers, it is the valuable exercise to re-evaluate your branding. Especially with how the buying behavior online has changed over the past year...
This is a conversation with Chris Lochhead. Chris Lochhead is the leading voice in the field of category design and radical differentiation. He’s also the co-author of two Amazon bestselling books on the topic called Niche Down.
This is a conversation with Tara Roberts. Tara is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.
This is a conversation with David Spinks. David is the VP of community at Bevy.com. Previously David was the founder of the largest network of community professionals, CMX.
This is a conversation with Liam Boogar. Liam Boogar is the VP of marketing at Scaleway, a cloud infrastructure provider. Previous to that, he led brand and marketing teams at 360learning MadKudu and Algolia.
This is a conversation with Phil Nottingham. Phil offers advice on where to start and how to use video to your grow your brand and create demand even if you’ve never used the medium before.
This is a conversation with Prashant Mohan, CMO at Sharesight. We talk about his journey from Software Engineer to Marketing Leader and how he marries data and creativity for ultimate B2B Marketing success.
