Growth Leadership Show #9: Prashant Mohan - The Art and Science of B2B Marketing

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This episode is sponsored by The Growth Report.

Go to growthreport.ch and receive a free weekly briefing on growth marketing and personal leadership.

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Prashant Mohan began his career as a software engineer before making a move into marketing.

He's now CMO at Sharesight (an online portfolio tracking software), but it hasn't always been easy for him; he had to leave his comfort zone of data and work hard to build his creative side, something that didn't come naturally.

Prashant came to believe that marketing is a blend of art and science, and throughout our enlightening conversation, Prashant talks about where he sees marketers' roles within a B2B setting and how we can become agents of change within our organizations.

Topics Discussed

• Dealing with Constraints and Challenges
• Simplifying Messages and Determining Value Propositions
• The Marketer’s Role in a B2B Setting
• Arming a Creative Person with the Right Tools
• Brands Are Not the Hero of the Story
• Becoming a Marketing Agent of Change
• Meta Skills of the Modern Marketer
• What Non-Technical Marketers Should Know
• Allowing Employees the Space and Time to Create

Resources Mentioned

• Thinking Fast and Slow - Daniel Kahneman
• Predictably Irrational - Dan Ariely
• Everyone Hates Marketers

Follow Prashant

• LinkedIn
• Twitter
• Sharesight