Der Growth Leadership Blog ist eine Publikation, die anwendbares Wissen aus der Welt des Growth Marketing für Marketing-Expertinnen und Manager zugänglich macht
I think most uf us accept that consumer products are bought based on subjective criteria and personal preferences. On the other hand, when we talk about business to business transactions, we often presume...
It's content strategy time. A bunch of marketers huddle together in a conference room and brainstorm content topics. Each throws in their prophecies with the iron conviction that they indeed foresee...
To me, leadership feels like it should be mostly about building teams, building communities, and rallying folks together. You don’t need to be the smartest person in the room, but you need to be the voice that people follow.
We are at a crossroads right now. People are becoming overstimulated by mass social media networks, legacy media companies and the sheer volume of branded content that is out there to consume. What's coming next?
Since my list of new and exciting marketing tools and resources grew and grew over the past couple of months, I thought I'd do a little selection of them for you to explore this week.
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". But what if there's another way?
So much of the content that I see out there is written with the sole intent of getting more people to your website. It's SEO optimized and brings in a ton of traffic. But is that traffic part of your target group?
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". But what if there's another way?
As marketing leaders today we wear a dozen hats and are expected to be scientists (research, analytics, and running experiments), artists (writing, content and design) and managers (stakeholder management, leadership and business
To me, leadership feels like it should be mostly about building teams, building communities, and rallying folks together. You don’t need to be the smartest person in the room, but you need to be the voice that people follow.
A comically narrow audience to maximize growth is counter-intuitive for most people. The thinking usually goes, "the more people that try the product, the better the chance for growth." However...
First part of a series on positioning. Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at positioning, we fail at marketing and sales...
No matter if you are selling to businesses or directly to consumers, it is the valuable exercise to re-evaluate your branding. Especially with how the buying behavior online has changed over the past year...
This is a conversation with Chris Lochhead. Chris Lochhead is the leading voice in the field of category design and radical differentiation. He’s also the co-author of two Amazon bestselling books on the topic called Niche Down.
This is a conversation with Tara Roberts. Tara is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.
This is a conversation with David Spinks. David is the VP of community at Bevy.com. Previously David was the founder of the largest network of community professionals, CMX.
This is a conversation with Liam Boogar. Liam Boogar is the VP of marketing at Scaleway, a cloud infrastructure provider. Previous to that, he led brand and marketing teams at 360learning MadKudu and Algolia.
This is a conversation with Phil Nottingham. Phil offers advice on where to start and how to use video to your grow your brand and create demand even if you’ve never used the medium before.
This is a conversation with Prashant Mohan, CMO at Sharesight. We talk about his journey from Software Engineer to Marketing Leader and how he marries data and creativity for ultimate B2B Marketing success.
