Growth Leadership Show #5: Chris Walker, Founder & CEO at Refine Labs

My guest for this episode is Chris Walker, the CEO and Founder of Refine Labs, an agency helping SaaS startups and SME's on B2B Revenue Operations & Growth.

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This episode is sponsored by The Growth Report.

### Go to growthreport.ch and receive a free weekly briefing on growth marketing and personal leadership.

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Topics Covered

00:00 - How Chris does LinkedIn Marketing
02:30 - Chris’ Four Learnings That Propelled his Career
06:32 - Customer Research for Marketers
11:14 - Quantity vs. Quality of Leads
17:22 - How to Align Marketing with Sales
20:05 - How to Align Marketing with Product
27:10 - Reporting to Management
30:06 - How to convince execs of brand marketing
32:31 - Using Paid Ads to Boost Content
34:13 - Strategy when Starting from Scratch
38:53 - Advice For Up and Coming Marketers
41:01 - Meta Skills for Marketers
43:12 - Building a B2B Marketing Team from Scratch
46:02 - Content Creation vs. Content Distribution
49:35 - Marketing Education
53:32 - When to hire an agency / consultancy

Resources Mentioned

- Gong.com (Sales Tool)
- State of Demand Podcast

Follow

WEBSITE: https://refinelabs.com/
LinkedIn: https://www.linkedin.com/in/chris-walker-41597028/
Podcast: https://refinelabs.com/podcast/