Der Growth Leadership Blog ist eine Publikation, die anwendbares Wissen aus der Welt des Growth Marketing für Marketing-Expertinnen und Manager zugänglich macht
No matter if you are selling to businesses or directly to consumers, it is the valuable exercise to re-evaluate your branding. Especially with how the buying behavior online has changed over the past year...
Let's be honest, we don't really know what's coming. As sales started to drop in the past weeks, the immediate reaction for many was to cut costs, reduce prices and postpone new investments...
Swiss venture capitalist investiere.ch has approached me to give a presentation to the founders of their investment portfolio startups, on how to adapt your marketing strategy in these challenging times.
An Interview with Silvan Leibacher, food entrepreneur and founder of Eggfield and Leibacher Biber Manufaktur. We talk about the challenges of weathering the storm of the COVID-19 crisis.
Slack has a loyal following and has been growing like crazy, replacing and slashing internal email conversations at businesses across the globe. But the critics grow louder with every month...
Over the years, disciplines like product management and software development have adopted solid frameworks of how to work effectively and in a structured way (SCRUM, Design Sprints etc.)...
It's content strategy time. A bunch of marketers huddle together in a conference room and brainstorm content topics. Each throws in their prophecies with the iron conviction that they indeed foresee...
We are at a crossroads right now. People are becoming overstimulated by mass social media networks, legacy media companies and the sheer volume of branded content that is out there to consume. What's coming next?
The content creators who are best at their craft not only deliver incredible value to their follower-base, but they also do so at incredible speed and consistency. How do they do it?
2020 killed large gatherings, and the same trend has been going on online as well. Pitches like "Join 10'000+ members in our exclusive Facebook Group" don't work anymore. So we need a new framework...
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". But what if there's another way?
As marketing leaders today we wear a dozen hats and are expected to be scientists (research, analytics, and running experiments), artists (writing, content and design) and managers (stakeholder management, leadership and business
To me, leadership feels like it should be mostly about building teams, building communities, and rallying folks together. You don’t need to be the smartest person in the room, but you need to be the voice that people follow.
A comically narrow audience to maximize growth is counter-intuitive for most people. The thinking usually goes, "the more people that try the product, the better the chance for growth." However...
First part of a series on positioning. Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at positioning, we fail at marketing and sales...
No matter if you are selling to businesses or directly to consumers, it is the valuable exercise to re-evaluate your branding. Especially with how the buying behavior online has changed over the past year...
This is a conversation with Chris Lochhead. Chris Lochhead is the leading voice in the field of category design and radical differentiation. He’s also the co-author of two Amazon bestselling books on the topic called Niche Down.
This is a conversation with Tara Roberts. Tara is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.
This is a conversation with David Spinks. David is the VP of community at Bevy.com. Previously David was the founder of the largest network of community professionals, CMX.
This is a conversation with Liam Boogar. Liam Boogar is the VP of marketing at Scaleway, a cloud infrastructure provider. Previous to that, he led brand and marketing teams at 360learning MadKudu and Algolia.
This is a conversation with Phil Nottingham. Phil offers advice on where to start and how to use video to your grow your brand and create demand even if you’ve never used the medium before.
This is a conversation with Prashant Mohan, CMO at Sharesight. We talk about his journey from Software Engineer to Marketing Leader and how he marries data and creativity for ultimate B2B Marketing success.
