Der Growth Leadership Blog ist eine Publikation, die anwendbares Wissen aus der Welt des Growth Marketing für Marketing-Expertinnen und Manager zugänglich macht
The original concept of "1000 True Fans" was initially conceived in 2008 by the brilliant futurist and founder of Wired Magazine, Kevin Kelly. In this article we explore the notion that we are approaching an age of 100 true fans.
If you are a marketer, you have probably either worked with existing personas and "ideal customer profiles", or created them yourself. In this article we have a look at how Netflix uses these personas for customization.
It seems so obvious, but selling into an existing market with a natural momentum is one of the best things you can do for your company's growth trajectory.
So there is this guy Rich Barton, whom I've been fascinated with. Most people have never heard of him: Yet he is the founder of Expedia, Glassdoor and Zillow. In three tries he founded three companies worth well over $1B.
So much of the content that I see out there is written with the sole intent of getting more people to your website. It's SEO optimized and brings in a ton of traffic. But is that traffic part of your target group?
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". But what if there's another way?
As marketing leaders today we wear a dozen hats and are expected to be scientists (research, analytics, and running experiments), artists (writing, content and design) and managers (stakeholder management, leadership and business
To me, leadership feels like it should be mostly about building teams, building communities, and rallying folks together. You don’t need to be the smartest person in the room, but you need to be the voice that people follow.
A comically narrow audience to maximize growth is counter-intuitive for most people. The thinking usually goes, "the more people that try the product, the better the chance for growth." However...
First part of a series on positioning. Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at positioning, we fail at marketing and sales...
No matter if you are selling to businesses or directly to consumers, it is the valuable exercise to re-evaluate your branding. Especially with how the buying behavior online has changed over the past year...
This is a conversation with Jimmy Daly, the founder and CEO of Superpath, a career hub, and community created specifically for content marketers. Formerly he was VP of growth at the content marketing agency, Animalz.
This is a conversation with Ben Harmanus who is head of brand marketing at HubSpot. He also hosts HubSpot's Digital Helpdesk podcast, and co-authored the best-selling conversion book, Content Design.
This is a conversation with Peep Laja, who's the founder of conversion rate optimization agency CXL, the marketing university CXL institute, as well as his new ventures Wynter and Adeft.
