Growth Leadership Show #17 with Louis Grenier: Radical Differentiation - What It Takes To Stand Out

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This episode is brought to you by The Growth Report.

Go to growthreport.ch and receive a free weekly briefing on growth marketing and personal leadership.

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About the guest

Louis Grenier is the host of the popular marketing podcast Everyone Hates Marketers, and founder of Stand the F* Out, a business positioning course.

Topics Discussed

• Louis describes his transformation from following the herd into a radical marketer
• How Louis Grenier defines no bullshit in his marketing practice
• What it takes to be radically different
• Louis process for radical differentiation
• What makes it so hard to articulate our uniqueness
• How to find the triggers that identify your ideal customers
• Why not to rely on demographics to define your market
• Breakdown of radical differentiation case studies
• Why you must define the status quo you are fighting against
• Advice for people who want to differentiate and stand out

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Resources:

• Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne 
• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
• Everyone Hates Marketers
• Hotjar
  

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