Dominate your niche with our full-service, conversion-driven Growth Program
You're getting leads but MQLs won't pay the bills
Marketing feels like a black-box with unclear inputs and outputs
Linking revenue to your marketing efforts seems impossible
The team is busy with other projects and struggles to execute a growth motion
Step 2
Building on the Growth Audit (Sprint 1) we will lay a solid fundament
Full funnel tracking - Set up tracking in key analytics tools like GA4, Hotjar or Google Ads so we can track from ad to CRM
KPIs and OKRs - Define one North Star metric and quarterly objectives and key results to quantify the results
Onboard Talent - Fill any holes we have in our growth team with channel experts, UX designers or developers
Growth OS - Set up an Operating System to track the experiments we're running and report on the progress we're making
Step 3
Short- to mid-term we'll focus on converting in-the-market buyers with intent
Paid Ads - Test conversion channels like Google Search or LinkedIn Retargeting and increase the number of quality leads
Landing Page Optimization - Make your website and messaging more sticky so more prospects book a demo or sign up
SEO - Identify money keywords and optimize your website for organic visibility
Conversion Mechanisms - Figure out if forms, online meeting scheduling or interactive demos drive the best leads
Step 4
Mid- to longer-term we'll win on brand by educating out-of-market buyers
Customer Research - Figure out what content customers really care about
Content Strategy - Define the formats, cadence and channels and build a system to deliver consistent quality at scale
Set goals - Assign clear quarterly goals on what each person involved in the program needs to deliver and when
Playbooks & SOPs - Create checklists, templates and processes that people can execute on a regular basis
Because real change takes time, the Growth Program is based on Sprints. The duration of one sprint is a quarter